Febriyanti, H. D., & Yunita, R. (2025). Analisis Integrasi IMC dan Brand Equity UMKM Santo Suruh: Strategi Diferensiasi, Kearifan Lokal, dan Rekomendasi Program IMC. Jurnal Penelitian Inovatif, 5(4), 2885–2892. https://doi.org/10.54082/jupin.1856